OWN THE FIRE™ - A Culinary Experience
CRAFTED IN SMOKE • FORGED IN FIRE
A CULINARY EXPERIENCE

I've been cooking my whole life. 20+ years of that behind the line in professional kitchens.

Every knife here, I've tested. Every technique I teach, I've used under pressure. Every piece of gear exists because I couldn't find what I needed — so I built it.

This isn't another BBQ brand. This is culinary education, professional-grade tools, and live fire technique — built by a chef for cooks who want to get better.

Command the Flame. Rule the Craft. Own The Fire™.
EXPLORE ALL CATEGORIES →

Artisan Knives™

Hand-forged by Brazilian master bladesmiths. Tested in my kitchen before they reach yours. Not production blades — professional tools built to last generations.

$195 - $995

Lifetime Craftsmanship Guarantee

SHOP COLLECTION → LEARN MORE

Artisan Leather™

Fire-tested aprons, knife rolls, and custom builds. Top-grain leather that earns its patina with every cook. Built for chefs who demand gear as serious as their craft.

$80 - $300

SHOP COLLECTION → LEARN MORE

The Creator's Kit

Your starting arsenal: Brazilian knife, leather gear, Santa Maria essentials. Everything you need to stop guessing and start cooking with intention.

$449 Complete Bundle

GET THE KIT →

OWN THE FIRE™

The fire doesn't care about your gear. It cares about your commitment. This is for cooks who show up, put in the work, and refuse to stay average.

$25 - $95

JOIN THE MOVEMENT →

Fire & Steel Academy

20+ years of professional kitchen technique — translated for your home. Not tips. Not hacks. Real culinary education that makes you better every time you cook.

From $10/month

EXPLORE ACADEMY →

Custom Builds

Santa Maria grills with brasero. Reverse flow smokers. Competition rigs. Your specs, my experience — built from the ground up.

Inquiry-Based Pricing

START YOUR BUILD →

THIS ISN'T JUST GEAR

I didn't build this to sell you stuff. I built it because after 20+ years in professional kitchens, I know what actually makes cooks better — and it's not more gadgets.

It's the right knife that feels like an extension of your hand. It's technique that works under pressure. It's understanding heat, timing, and why things work — not just following recipes.

Everything here exists for one reason: to make you a more confident cook.

SEE WHAT WE'VE BUILT →
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Fire & Steel Academy - Homepage Block

Culinary Education That Pays For Itself

FIRE & STEEL ACADEMY

Stop hoping your food turns out. Start knowing it will.

Tired of inconsistent results? This isn't YouTube tips from hobbyists. It's 20+ years of professional kitchen technique — translated for your stove, your grill, your fire.

20+ YEARS
Professional Kitchens
Executive Chef
MULTIPLE #1
Reddit Posts
r/BBQ • r/FoodPorn • r/Cooking
2M+ REACH
Monthly Audience
Reddit • YouTube • FB • IG
Foundation tier pays for itself
Monthly technique guides
Cancel anytime
See What's Inside Free Preview

30-Day Money-Back Guarantee — No risk. Real results.

"

Mike is an excellent teacher when it comes to learning the techniques and tricks of cooking. There's lots of information out there — this is the next level.

JS
Jonathan S.
Verified Facebook Review
"

Fire & Steel Academy has changed my entire approach to cooking. I'm confident now — willing to take risks, trust my instincts. So straightforward. I'm ready to cook for anyone.

PW
Poppy W.
Academy Member
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The Fire, The Craft, The Gear

THE FIRE, THE CRAFT, THE GEAR.

This isn't just gear — it's everything I trust when the fire's hot and the pressure's on. Every knife, apron, and tool is tested in the pit before it ever makes it to you. Because if it can't stand up to real fire, it doesn't belong here.

HAND-SELECTED. BATTLE-TESTED. ZERO COMPROMISES.

Shop All Gear
Mike Riddle working the asado pit - authentic fire mastery
Creator's Kit - Full-Grain Leather Apron + Signature Knife
JUST LAUNCHED

CREATOR'S KIT

Leather. Steel. Fire.

Built for those who live behind the flame and in front of the camera. Full-grain leather apron meets handcrafted Brazilian knife. Own the pit. Own the lens. Own the fire.

$449 $524 retail SAVE $75
Get The Kit
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Artisan Knives - Forged in Fire | OWN THE FIRE™

Artisan Knives

Forged in Fire. Wielded with Purpose.

Lifetime Craftsmanship Guarantee
"Every blade we carry is hand-forged in small batches by master blacksmiths. These are not mass-market knives — they are artisan tools built for balance, precision, and fire. Each one is shaped by tradition, sealed with authenticity, and worthy of the flame."
Limited Edition
Mokume Gane Collector's Knife - OWN THE FIRE™
The Serpent's Kiss

Steel That Tells a Story

Each knife begins in the forge — steel heated, quenched, balanced, and sealed with detail that promises more than decoration: it promises mastery. Every scar, every layer, every edge is a testament to the cook who wields it.

Mokume Gane layered steel
58–60 HRC hardness
Gaucho blade profiles
Lifetime Guarantee
Shop Artisan Knives

Tools That Perform on Camera

Your audience notices everything. The grip. The confidence in your cuts. The way steel catches light as it glides through protein. Amateur gear tells one story. Professional tools tell yours.

These blades weren't designed for a catalog — they were forged for the fire, refined for the frame, and built to perform when it matters most.

Brazilian forged steel. Artisan handles. The kind of tools that make people stop scrolling.

Film-ready. Fire-tested. Built for creators who command respect.

Professional Fire Cooking with OWN THE FIRE™ Brazilian Artisan Knives

The Artisan Knives collection is curated to bring fire-forged tradition into your hands — tools that honor the craft while building your legacy.

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ARTISAN LEATHER™

Fire-Tested. Artisan-Made.

"Built for cooks who command the flame, Artisan Leather™ is more than gear — it's armor. Every cut, every stitch, every scar is the mark of true craftsmanship. Top-grain hides that earn their patina with every cook. This is leather that carries your story from first flame to final plate."
Handcrafted
The Blade Vault - Artisan Leather 7-Slot Knife Roll
The Blade Vault

Leather That Works as Hard as You Do

This isn't catalog gear. Each piece is artisan-crafted from premium top-grain hides, hand-oiled for durability, and designed to pick up the marks of the fire. With time, your leather tells the story of every cook, every flame, every victory.

Premium top-grain hides
Heat-resistant finish
Custom builds available
Earns its patina
Shop Leather Gear
Mike Riddle, Founder of Own The Fire, wearing Artisan Leather apron

"I've been smoking and live fire cooking all my life. As a chef, I've gone through my share of knives and aprons — burned through cheap ones, worn out the expensive ones, and learned exactly what works in the heat. When I developed my line of artisan leather goods, I wasn't designing for a catalog. I was building what I'd actually wear — gear that moves with you, protects you from the flame, and gets better with every cook. This is leather I stake my name on."

— Mike Riddle Founder, Own The Fire™

"Super High Quality and Hand Crafted"

I recently purchased a leather apron from Own The Fire and I absolutely love it. It's easy to tell by the look and feel that all the products at Own The Fire are super high quality and hand crafted.

Mike knows his way around the kitchen, BBQ pit, and open fire. His knowledge and passion shine through his content and the products he develops.

— Zack Verified Review

Artisan Leather™ is a division of Own The Fire™ Culinary Group — where durability meets legacy. These aren't fashion pieces. They're tools, built to last and crafted to carry your journey for years to come.

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Authentic Asado Arsenal - Tools of the Trade | OWN THE FIRE™

Asado Arsenal

Forged for Fire. Built for Tradition.

"This line ignited with a vision to bring Argentine Asado tradition to every fire. I needed tools that could move coals, carve Picanha, and plate with pride — gear as tough as the gaucho spirit. Made in partnership with artisans using traditional techniques, this gear reflects a legacy of fire-craft, not factory lines."
Artisan Made
Asado Tools in Action - Argentine Fire Cooking with OWN THE FIRE™
Tools of the Trade

Gear as Tough as Gaucho Spirit

These aren't showroom pieces — they're fire-tested instruments designed for the chaos of live fire cooking. From moving coals to carving protein, every tool earns its place at the flame.

Argentine artisan crafted
Traditional techniques
Mirror-polished aluminum
Built for showmanship
Shop Asado Gear
Best Seller
The Pitmaster Set - Asado Edition with Teak Board, Trident & Tasting Forks
Featured Set

The Pitmaster Set

Evolved from late-night feasts — a teak carving board, polished 3-prong trident, and eight tasting forks for show-stopping serves. Everything you need to carve, present, and impress.

Premium teak carving board
Polished 3-prong trident
8 stainless steel tasting forks
Gift-ready presentation
View The Pitmaster Set

Hand selected by OWN THE FIRE™, the Asado Arsenal brings authentic Argentine fire tradition to your cook. These aren't just tools — they're instruments of gaucho heritage, forged for those who command the flame with pride.

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OWN THE FIRE - Movement Section
OWN THE FIRE

OWN THE FIRE. COMMAND THE FLAME.

This isn't about shirts. It isn't about gear. It's about declaring who you are when the smoke rises. The fire doesn't care about excuses — it respects only those who master it.

For the chosen few who step to the pit not as cooks, but as commanders. Who rise before dawn, stay until the embers fade, and treat every flame like a forge. This isn't merchandise — this is your armor, your crest, your banner. Proof that you don't just cook with fire. You own it.

Fire doesn't bow to excuses — only to mastery
You don't tend the flame — you command it
Respect the ritual, or be consumed by it
Every ember matters, every mark is earned
🔥 Get The Firekeeper Pack
Limited Drop
The Firekeeper Pack - OWN THE FIRE Combo
The Firekeeper Pack
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Custom Builds Section | OWN THE FIRE™

Premium Custom Builds

"You dream it. We build it."
Santa Maria Grills • Reverse Flow Smokers • BBQ Tables

From backyard statements to competition rigs, every build is engineered to your space, your style, your standards. No packages. No compromises. Just legendary equipment built one at a time.

✓
Lifetime Craft
✓
Chef Designed
✓
Heavy Gauge
✓
Your Specs
Your neighbors have store-bought.
You'll have legendary.
Premium Custom Build - OWN THE FIRE™
Handcrafted in New York
Where Excellence Meets Fire

Built for Real People. Loved by Real Cooks.

"
I love my Santa Maria style cooker from OWN THE FIRE! Mike and Co. are wonderful people and are extremely down to earth. They treated me like we were old friends. If you like supporting small businesses and appreciate craftsmanship, these are the guys you want to build your new grill or completely custom dream smoker.
JN
Jen N.
Custom Build Customer
Start Your Custom Build Shop Ready-Now Gear
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Follow The Fire - Social Media | OWN THE FIRE™

Follow The Fire

OWN THE FIRE™