Fire & Steel
Chronicles
"Crafted in Smoke. Forged in Fire."
Behind-the-scenes stories, professional techniques, and hard-earned lessons from 40+ years at the fire. This is where fire meets steel, and every story is earned through sweat, smoke, and relentless pursuit of perfection.
We Take the Ordinary and Turn It Into Extraordinary
Started at 15 washing dishes in a pizzeria. No money, big dreams, watching line cooks who didn't care about the food they were sending out. By 20, I was in New York working my way up from prep to Executive Chef at a high-end Italian restaurant where everything was from scratch, plated with precision. When the restaurant purchase fell through, I pivoted into promotional marketing. 25 years later, I'm a VP running national accounts for a Fortune 500 marketing firm.
But fire never left me. The obsession with taking raw ingredients and transforming them into something that brings families together. Built my own 250-gallon reverse flow smoker. Sourced knives directly from Brazilian bladesmiths. Connected with Argentine pitmasters who taught me techniques passed down through generations.
The Fire & Steel Chronicles document what happens when Executive Chef precision meets corporate strategy meets the primal art of fire. No celebrity endorsements. No viral gimmicks. No shortcuts. Just the techniques and equipment that earn their spot through performance and integrity.
After 40 years at the flame, it's time to claim your dominance. Fire doesn't care about your equipment - it bows to your commitment. This is where I share what actually works - lessons from the dishpit to the boardroom to the pit, all built on respect for the craft and the people we feed. If you want equipment that becomes a family heirloom, if you believe ordinary can become extraordinary - welcome home to OWN THE FIRE™.
1.7M Views. #1 Posts. Top 1% Creator.
Five consecutive #1 posts generating 1.7 million views on the BBQ communities of Reddit. A 95.5%+ approval rating across the board. Top 1% creator status. Not bad for a guy who started washing dishes at 15 and built a parallel career as an Executive Chef while managing Fortune 500 accounts.
Why This Matters: Reddit's BBQ community is notorious for calling out BS, tearing apart "experts," and dismissing anything that smells like marketing. They embraced our professional heat management approach and culinary techniques because they work. Period. Professional kitchen credibility meets fire mastery.
This isn't just viral content - it's validation that 40 years of professional kitchen and fire experience translates directly to better results. Every technique we teach, every knife we curate, every custom build we design comes from the same foundation that earned the respect of 1.7 million culinary enthusiasts and pitmasters.
See What's Inside The Chronicles
Real lessons from real burns. This is how fire mastery begins.
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Why I Built My Dream Smoker
After 15 years of fighting with store-bought smokers that couldn't hold temp, leaked smoke like sieves, and turned good meat into expensive mistakes, I decided to build exactly what I needed. Not what the market offered. Not what YouTube said was "good enough."
When You're Ready for More
The Chronicles give you the knowledge. Free. Every month.
The Fire & Steel Academy is where you transform that knowledge into mastery.
Real Transformation. Real Results.
"Fire & Steel Academy has changed my culinary experience. I am confident and willing to take risks when I cook. The step-by-step instructions is exactly what I need in order to build my skills in front of the grill. The Academy restored my faith in outdoor grilling. So straight forward. I'm ready to host in my own backyard. Get involved!"